We’ve seen a lot of purple ribbons and rainbow banners this month, but who can forget the pink ribbons (and tee shirts, football jerseys, etc)?
During October it seems like everything is supporting breast cancer with the simple pink ribbon on their label. So it’s easy to fall into he trap of assuming that buying a box of cereal that has a pink ribbon on it is supporting breast cancer awareness. Upworthy wrote an awesome article outlining five organizations that go beyond just raising awareness, and use pink to make a real impact. Here’s what you need to know about supporting organizations during Breast Cancer Awareness month:
- Not all organizations are created equal. As the article points out, the pink ribbon is not trademarked. That means anyone can use it without financially supporting any awareness efforts. The ribbon alone raises awareness, but our efforts can’t end there.
- More than awareness. Beyond simply raising awareness, your support in October can go towards three other valuable aspects of breast cancer: finding a cure and funding research, providing support networks for survivors and families, and increasing access to early detection methods. When looking for organizations to support, make sure the organizations are making a real impact towards the lives of those affected by breast cancer.
- It’s not glamorous. This year there has been an honest conversation about the realities of breast cancer. Survivors are speaking out against things like “No Bra Day” and revealing that radiation and chemotherapy are invasive and scarring procedures. Follow this brave women’s story about her experience with radiation, and consider thoughtful and intentional mechanisms to raise awareness.
We don’t want to discourage you from raising awareness this month! Raising awareness is the first step towards funding more research, providing support, and getting access to early detection methods. Awareness is the first step, but it can’t be the last.